The Eephus League Magazine: showing publishing pros how it's done.
Baseball season is already well under way, but it’s never too late for another site about America’s favorite pastime — especially when it’s as awesome as the beautiful Eephus League Magazine.
Even if you have no idea what the name means — and fear not, even some baseball fans aren’t familiar with the Eephus pitch since it isn’t throw much (though current Red Sox reliever Vicente Padilla has something like an Eephus pitch) — the site is well worth a visit for its gorgeous layout and design.
The Eephus League Magazine is written and produced by web designer Bethany Heck, but if the interface and navigation looks slightly familiar it’s probably because the underlying code is the work of Ian Coyle, creator of Nike’s Better World site, which we featured last year.
Since then Coyle has also released Edits Quarterly, an online magazine of photography and short films. Edits is what inspired Heck to put together The Eephus League Magazine. And it’s not hard to see why, with Edits Coyle managed to create something even the so-called pros of the magazine publishing world can’t seem to make — a digital magazine that doesn’t suck.
What makes Edits — and its offspring like Eephus — remarkable is that it manages to feel like reading a print magazine even though you’re really just scrolling down a webpage. For example, there are what you might call “pages” in Coyle’s design, but they aren’t simple skeuomorphs like you’ll find in e-readers. Instead the “pages” just serve to move you through the content and keep articles separate even as they are all together on one page. Scrolling remains vertical; there’s no awkward “page flipping” actions. The Eephus League Magazine uses Coyle’s JavaScript, so moving through it feels just like browsing Edits, but Heck has made a few adjustments to fit Eephus‘s own layout and images.
In the end the experience of both magazines is different enough to catch your eye, but not so much so that it overwhelms the content. But don’t take our word for it, head over to Eephus and be sure to check out Edits Quarterly as well.